For founders & the VCs who back them

You build the
product, now
scale!

Two things define your success: building a company that scales, and not running out of runway doing it. We build the GTM systems and blueprints that make your revenue engine scale.

Let's talk about your GTM →Explore the OS
70% of first VP Sales hires fail/18 mo industry median CAC payback/80% of channel partners never close a deal/€1M→€3M the ARR band where GTM stalls/70% of first VP Sales hires fail/18 mo industry median CAC payback/80% of channel partners never close a deal/€1M→€3M the ARR band where GTM stalls/
Our approach

Not a consultancy.
An Operator System.

We bring the pattern recognition of operators who've scaled some of the fastest-growing B2B SaaS companies in the world from early revenue through IPO and exceeding a Billion dollars in revenue. We've seen and managed through many GTM scaling problems, and we know the solution is never the same twice.

For Founders

The Force Multiplier.

You’re confident in your product. Now build the revenue engine that scales it.

  • Recognize a failure pattern before you waste valuable time and resources
  • A GTM engine that scales revenue without scaling your burn
  • A revenue motion that closes deals without you in the room
  • Sales leadership that survives past year one and hits the number
  • A channel program that closes deals, not just signs logos
Learn more →
For Venture Capitalists

The Risk Mitigator.

Product got them funded. GTM gets them to the next round. The fix starts with knowing where the gap is before runway runs out.

  • GTM issues corrected before they force another raise, and more dilution
  • Seasoned GTM experience alongside your founder, without a full-time executive hire
  • A repeatable GTM motion, the difference between raising the next round and stalling before it
  • Confidence to invest, because the GTM gap has a fix and a deadline
  • Your exit protected by solid GTM execution
Learn more →

GTM Results Delivered For:

Supported founders backed by

GTM Insights

The data behind the Operator System

Analyses of where GTM breaks, what the primary research actually shows, and what to build instead.

9%
Why the Series A Bar Keeps Rising
Seed-to-Series A conversion fell from 23% pre-2020 to 9% in 2023. What now separates the ones that convert.
Read the analysis →
€1M→€3M
Why GTM Breaks at €1M–€3M ARR
The ARR band where most founder-led motions stall out.
Read the analysis →
18mo
Why Your CAC Payback Is Killing Your Runway
The industry median in 2024, up from 14 months in 2023.
Read the analysis →
70%
Why Your VP Sales Hire Will Fail
Of first VP Sales hires don't make 12 months, and the failure is structural.
Read the analysis →
80%
Why 80% of Channel Partners Never Close
Most partner programs never generate a single deal. Here's why.
Read the analysis →
10x
AI Agents Don't Build a GTM
A broken motion run by an agent isn't 10x better. It's a 10x bigger problem.
Read the analysis →
CSM→FDE
The Post-Sales Pivot
Why Customer Success is splitting into relationship and technical execution.
Read the analysis →
7–10
SaaS Financial Metrics: A Founder's Reference
The metrics operators track, the ratios VCs underwrite against, and what belongs in a board deck.
Read the analysis →
46%
Why Your GTM Motion Determines Whether You Can Raise
Of European seed rounds in 2025 were bridges, not new capital. What that means for funding choice.
Read the analysis →
The Operator System

Find your stage.
Build your motion.

A system of operator-built blueprints, fractional leadership, and hands-on support that scales with you from first traction through Series B.

What is a blueprint?

An operator-built framework for a specific GTM challenge: not a template to run in isolation, but a structured methodology assessed against your situation, adapted to your motion, and deployed with you. Every engagement begins by identifying which blueprints fit your stage and bottleneck.

SCALE 00
€0→€1M

Building Traction

  • A friend to call for help with your founder selling motion
  • A data-driven approach to defining your ideal customer profile
  • A repeatable motion from your 1st deal to your first 20
  • How to qualify out
SCALE 01
€1M→€5M

Building the Motion

  • A scalable sales engine
  • A clear sales process from qualification to close
  • Ecosystem strategy
  • Fractional sales leadership support
SCALE 02
€5M→€10M

Professionalizing the Team

  • Building a structured sales process
  • Expanding demand generation
  • Deploying a single source-of-truth RevOps system
  • Scaling customer retention
SCALE 03
€10M→€30M+

Scaling for Dominance

  • Capacity planning, enablement & coaching
  • Scale through specialization
  • Revenue-generating ecosystem
  • Build a predictable forecast strategy
We've experienced what works at high-growth companies. The Scalemotion Operator System packages that experience into something you can deploy and measure in your own.
See the full Operator System →
How it works

A typical engagement
with Scalemotion

Every engagement follows the same arc: entry, intensification, stabilisation, exit. The timing and depth of each phase is set by your stage and where the bottleneck sits.

01
Operating Cadence

Regular coaching calls and document reviews. We map your motion against the framework and work through the highest-leverage gaps together.

02
Embedded

When a specific high-stakes moment needs someone else in the room, a partner negotiation, an investor narrative, we step in directly. Your team keeps running the day-to-day.

03
Stabilisation

The motion is running, the team in place. We step back to the operating cadence, watching leading indicators, ready for the next inflection.

04
Exit

You've outgrown the need. The team is staffed, the motion compounding, the OS embedded in how the company runs.

The Deployment. When the need is ongoing operating ownership, not a moment, we step in as operators, fractional leadership, embedded for the build.

Embedded and the Deployment are arranged as separate engagements when the moment is right. Reach out to discuss your situation.

Pricing

Find your level

Scaling challenges are recognizable patterns; the solution never is. Every tier includes direct operator access: no account managers, no junior consultants. If something's actively broken, we reprioritize inside your existing plan, no need to upgrade just to get fast attention.

Starter
€500/mo
Your first motion, built alone, need a sparring partner or need a second opinion before you commit.
  • Sparring calls
  • Extra eyes on that document
  • Direct line for one-off questions
Inquire
Most Popular
Building
€1,500/mo
Traction is there, now you need to build and scale.
  • Weekly sparring calls
  • Building support
  • Direct access between sessions
Get Started
Growth
€3,000/mo
Motion exists but is fragile, or growth has stalled.
  • 2x calls/week, switch operators as needed
  • High intensity workstream
  • GTM health check
Inquire
Embedded · The Deployment
When Founder support isn't enough, we step into the room.

For founders who already have a leader or team in place, but need someone else in the room, or when the need is ongoing operating ownership, not a moment, we step in as operators. Starts at roughly one day a week; capacity is scoped per engagement.

Request a fit call →

For more information. Reach out to discuss. Or see the full breakdown of every tier.

The Team

Meet your operator

Scalemotion is built around an operator with real frontline experience. Not a consultant. Not a theorist. Someone who has scaled companies from first hire to IPO and knows what it takes at every stage. He works inside the business and stays accountable for the result, not a deck handed off at the end of an engagement.

H
Hans Bakker
GTM Operator

In 30 years across GTM roles at technology companies, the moments that stand out aren't the biggest deals, they're the celebrations. Seed funding at his first startup. The market launch of Adelante. Crossing $100M in bookings at SailPoint. Breaching $1B in revenue and the IPO at Elastic. Most recently at ClickHouse, signing a strategic collaboration with AWS in the first year while ARR grew from $10M to $400M within 24 months. Just as instructive are the moments that did not work out. The wrong hire, the deal that fell apart at the last moment (it never does: the signals were there and went unread), the M&A that did not happen.

Close behind those moments are the people he has had the fortune to work with, learn from, and lead. That experience working through scaling challenges, lived through success and the lessons of failure, is why he started Scalemotion and built the GTM Operator System.

Sales · Partnerships · Channels
A network of operators

Based on client needs, Scalemotion is supported by a curated network of operators across finance, operations, RevOps, legal and marketing, each bringing frontline experience from high-growth SaaS companies.

Ready to scale?

Schedule a 30-minute discovery call to see if your current GTM motion is built to last.

Book a Call →

Or email info@scalemotion.co directly.