What situation each tier is built for, what support that situation calls for, and exactly what gets delivered. No hour caps in the public version, every commitment below is bounded in the actual services agreement, not published as a rate card.
Scale 00, pre-seed or seed. Solo founder, or founder plus one or two people, running GTM personally for the first time. No proven motion yet. The main risk is an unforced error made in isolation, a wrong ICP or unproven messaging that quietly costs a full quarter before anyone notices.
Early traction exists and the founder is still running GTM personally. The work now is getting the company ready for its next stage: a written ICP, a motion that works without the founder on every call, and pipeline numbers an investor can trust. A sales hire comes after that foundation is in place. Hired before it, the role inherits the gaps instead of fixing them.
A motion exists but is fragile, or growth has stalled and the cause isn't obvious. This is where things start actively breaking, a hire underperforms, pipeline looks healthy but doesn't convert, a channel deal falls apart, alongside the ongoing setup work.
A leader or team is already in place and doing the day-to-day work, sales, channel, or both. What's missing isn't operating capacity, it's someone else in the room for a specific high-stakes moment the internal team can't navigate alone: building a sales or channel strategy, an investor narrative, a board deadline, or a high-stakes deal. This is not a staffing gap. The function exists; the moment is what's hard.
One day a week of dedicated time. As the need grows into more regular involvement, pricing transitions into the Deployment's day-rate structure rather than scaling up on its own.
The company needs someone to actually run a function for a defined period, not advise on it or sit in on it. Either a leadership gap between hires, a new function that needs to be stood up, or a change that needs to be managed.
Start a conversation, not a subscription. Most engagements start at Starter or Building and move up as the situation changes, not the other way around.
Every tier includes a direct line for time-sensitive questions. If it's a real fire, we temporarily reprioritize within your existing plan for two to four weeks, no upgrade required.
The right cap depends on what the specific moment needs. That gets scoped and written into the agreement during a fit call, not fixed in advance for every founder.
Tell us what's actually happening, we'll tell you which tier fits, not the other way around.
Book a Call →